Photography does the heavy lifting for the launch of YORA — pared-back still life imagery balances restraint and warmth, is sympathetic to the hero campaign imagery, and provides long lasting content to be used across multiple platforms.
Our custom tote bag, introduced at launch and now also available to purchase. The typographic print derives from the philosophy we created for YORA.
Strategic art direction for micro campaigns were developed to build a diverse range of category specific imagery.
Product application imagery and videos.
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