LVMH DFS Employee Value Proposition

Being a part of DFS opens your horizons to experience the world with our unique savoir-faire.

As a proud member of the LVMH family, DFS required an employee value proposition campaign to curate leading talent from around the world.

Our campaign Larger than Life highlights DFS' employees as the hero — owning an opportunity to see the world of possibilities ahead of them when luxury, travel and retail combine.

Campaign 
Art Direction
Illustration
Animation

Digital

Illustrated personas were created as the face of DFS — unique in a sea of stock standard global EVP campaigns. Our approach is designed for longevity and crafted to exude premium luxury with a touch of fun.

Exaggerated proportions contrast with a photographic mix of travel destinations, retail and office environments — all intended to emphasise the immense scale of possibilities with DFS.