YORA Skin Food Campaign

Highlighting the active ingredient Lycopene, a powerful antioxidant responsible for the ruby red hue in tomatoes, the Skin Food campaign emphasises YORA’s belief that beauty begins within.

We considered the artistic synergy between the body and fruit, with sleek compositions expressing a sense of health, vitality, and our ongoing brand strategy theme of interconnectedness — It is the seamless integration of all elements that enables a radiant exterior.

Creative Direction

Art Direction
Production

Content Creation

The photography creates an approachable tone where healthy skin is the focus, while reaffirming YORA’s ethos that the pursuit for better skin is an active one.