Dutton One Brand Identity
Dutton One is a prestige car dealership from the Dutton Group — showcasing an everyday luxury offer to compliment the rarities and collectables of Dutton Garage.
The heroic logotype and oversized dash brand marque were created as a nod to the aspirational car badge. With over 10 locations Australia wide, the marque also doubles as a practical device to contain the individual dealership’s location.
Custom uniforms were designed for the entire team with a range of print and embroidery finishes applied that reflected Dutton One’s prestige offering.
A wardrobe of colour and collar options were created for the floor and office staff to choose from, with a utilitarian denim option for the maintenance crew.
Dutton One Brand Identity
Dutton One is a prestige car dealership from the Dutton Group — showcasing an everyday luxury offer to compliment the rarities and collectables of Dutton Garage.
The heroic logotype and oversized dash brand marque were created as a nod to the aspirational car badge. With over 10 locations Australia wide, the marque also doubles as a practical device to contain the individual dealership’s location.
Custom uniforms were designed for the entire team with a range of print and embroidery finishes applied that reflected Dutton One’s prestige offering.
A wardrobe of colour and collar options were created for the floor and office staff to choose from, with a utilitarian denim option for the maintenance crew.
We are an ideas-led creative studio offering branding, art direction and design services. We apply a curious, collaborative, and rigorous approach to deliver a distinct vision for our clients’ brand — one that consistently captures their audience.
We are an ideas-led creative studio offering branding, art direction and design services. We apply a curious, collaborative, and rigorous approach to deliver a distinct vision for our clients’ brand — one that consistently captures their audience.