A2B Sweets and Snacks

Adyar Ananda Bhavan’s journey began 30 years ago as a small shop in Chennai. Today, A2B Vegetarian Restaurant, Sweets and Snacks is synonymous with quality, and its reputation has spread across the world.

When they opened their flagship restaurant in Melbourne, Australia, we were tasked with introducing a brand well established in South India to a local audience.

Positioning

Placemaking

Signage

Identity

Packaging

Illustration

Our process began with discovery. We were inspired by Indian woodblock prints for their strong use of craft and technique. First, the rekh, derived from the word rekha, meaning outline. This block forms the fine, elaborate outline of the print, creating a detailed framework. Second, the datta, the filler block, used to stamp colours and details inside the design outlines.

To modernise this concept, we created illustrations of key dishes from A2B’s menu with an organic, hand-drawn feel, and applied outline strokes in bright, contrasting colours.

The bold use of gold and turmeric symbolises prosperity and auspicious beginnings.

REference

Indian woodblock printing and A2B brand colours.
Illustrator: Debs Lim

RELATED PROJECTS