Bodyunity

Our task was to create the new brand identity for an invigorated Bodyunity, an osteopath clinic with a 22-year-old history. Acquired by a member of staff who, as the new owner, felt it was time to update the brand to improve street presence, align to their values, and ultimately take the business forward into its next phase of growth.

Identity

Print

Signage

A rebrand for Bodyunity brought with it a confidence and excitement for the new owners. The vision for the clinic was to be welcoming and inviting to all and to feel like “sunshine”. We retained a historic nod to the colour red for their loyal community and removed the corporate, clinical flavour of the past.

A bold takeover of the front window encouraged Bodyunity to reinvigorate the high street they live on. The ultimate outcome being: 6 months post signage update the clinic is now beyond capacity for new clients, and a new site is being sourced for the growing demands of the business.

“No one is doing great (osteopath) branding super well in my opinion… our rebrand will be the final step, in my mind, for Jill and I to feel like we have actually taken over the business… I now have a clinic that I’m super proud of (aesthetically) in a sea of cold and clinical looking competitors.”

Client Testimonial

Previous Branding

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